Holidays are coming, holidays are coming, and yet I have not seen the iconic Coke ad that is the signal to all and sundry that the Christmas season has well and truly begun. I’m beginning to wonder if I know it’s Christmas at all!
It makes me feel truly odd that it’s already the 8th of December and I’ve only heard a few Christmas songs and seen a few paltry decorations in the more Western chain stores, that is to say Starbucks and any retailer looking to cash in on the Christmas buzz.
However, that said, Korea doesn’t have much of a “Christmas buzz” for they don’t have the Catholic or Christian roots so strongly evidenced back home. Christmas here is view as one of two things: a holiday for Westerners and the minority of Christians and Catholics, thoroughly part of some culture other than that of the natives; or something cutesy for couples to indulge in. Either way there’s not a whole lot of traction for the Christmas industry’s wheels to gain.