If you thought Valentine’s Day was a farce of a commercial holiday, then Korea will once again prove your Western assumptions wrong. Ladies and Gents, I present to you Pepero Day.
Pepero Day is the celebration of a Korean snack food of the same name. These snacks are bread sticks dipped in candy and come in a variety of flavors. They do not sound altogether appetizing, but let me tell you, I managed to put away a sizable amount yesterday…
As Valentine’s Day has it’s roots in a celebration of a saint, it’s hard to criticize Hallmark et al. for cashing in on it’s Capitalist potential. Pepero Day on the other hand, has no such origin. Instead, it comes from a 1983 news story, in which two school girls exchanged Pepero in order to become tall and thin like the Pepero sticks. These superstitious, and wildly misguided, girls exchanged these gifts on November 11th, the date that looks most like Pepero sticks. To a simple reasoning, or a homeopath, this logic is sound and the trick should work. Sadly, it doesn’t. I woke this morning at the familiar 5′ 8.5″ (that half is very important to me), and I believe I may have even gained weight in the night!
I digress, however. So seeing that this could be turned into an incredibly marketable phenomenon, the parent company had the day enshrined in the commercial calendar. Now, you can buy Pepero everything, from gift-sets to plush toys. According to Wikipedia the Pepero company make 50% of their annual sales on this day! Not that the same isn’t true for florists and their ilk back home on V-Day I’m sure.
As you can see in the pictures, everyone gets some Pepero on this day, from friends, form teachers, from students. It’s all very cute, which makes it even more Korean, as almost everything here is either cute or for couples, or in this case both!
So now you know folks, the rest of the world also have holidays as outrageous as Valentine’s Day! Gooooooooo Capitalism!!!!